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by nchlswu
4310 days ago
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What I find interesting is the forces that enabled this explosion are potentially the same or similar forces that has enabled the development of fashion that isn't necessarily "fast fashion" in a F21 or Inditex sense. The sense of aesthetic, style consciousness and 'agility' makes it much easier for startups like Frank & Oak or Everlane to exist. Arguably, you could consider these companies Fast Fashion too. And then you get a company like John Elliot + Co, a company that would be seen as a luxury line that says: > “We can pull the trigger at a moment’s notice and get the wheels turning so that we can produce garments that are needed at a relatively quick turnaround time. That gives us a tremendous advantage.” [1] Although garment manufacturing has by and large moved off shore, there's been a little bit of a trend to bring things back here. Even if it is a race to the bottom, there are still opportunities. [1] http://www.businessoffashion.com/2014/08/cult-menswear-brand... |
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My only beef is that they offer limited-editions a few times a year and I receive the email notice too late to get one.
[1] http://www.american-giant.com/