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From the perspective of a user who isn't really experienced in running servers:

* I think they're called snapshots. Let me setup my VPS the way I want it, upload my stuff, etc, then let me backup/save my entire VPS on your servers. Two weeks later, when I'll try to setup a mail server for the first time in my life, I will probably break a lot of stuff. With a few clicks, I should be able to restore everything in a matter of minutes.

* Slashdot 'protection'. If I bought some starter package, and at some point I start getting 100%-1000% my usual traffic, then instead of killing my VPS for abuse or letting it suffocate on its own, make minimum effort, like boosting my resources, etc. Reach out, help me decide if I want to upgrade, or give me enough time to move out.

* Wiki/guides/tutorials. Maybe try creating a community where users can request guides, and (heavy) contributors could get some free server time :)