[zacman85]

We deliver images out of a CDN where we already have handled the proper request normalization. There is no support cost to implementing content negotiation in this case unless you want to put us behind a proxy. At that point, we can work with you to vary correctly without incurring the complexity you are focusing on.

- Chris

[acdha]

Normalizing the values used in Vary at the CDN level is definitely the right way to go. However, that still leaves problems with transparent proxies at large companies, ISPs, mobile carriers, etc. unless you also have something like Cache-Control:private which is correctly handled.