[tanujparikh]

Hey, Tanuj from Estimote here. Stickers and Beacons are meant to be complementary products. Beacons are great to attaching to fixed points inside venues - museums, stores, sports stadiums, etc. They add location context to a physical space. Stickers, on the other hand, are small and discrete enough to be attached to objects. Put it on any item to turn it into a nearable, a smart, connected object that broadcasts data about its location, motion and temperature. You can read more about our vision on our blog: http://blog.estimote.com/post/95382199590/nearables-are-here...

[bravo22]

Ok, but the sticker will broadcast like an iBeacon correct?

While I see the philosophical distinction you are making here I don't see any technical reason why a sticker couldn't be used as a beacon. So I guess my question is, are stickers crippled by your SDK/firmware to not replace beacons or can they be used as such if someone didn't care about the philosophical difference?

[tanujparikh]

Yup it'll broadcast like an iBeacon. So yes, if you wanted to use stickers instead of beacons because the price / size / aesthetic / whatever suits your needs better, that's possible and 100% up to you. Our goal is to be super developer focused and make the platform (hardware + firmware + SDK's + API's for management) flexible.

[bravo22]

Gotcha. Thank you.

The stickers sound like a great thing! Basically $10 iBeacons :)