[conorgil145]

Fair points. I guess I struggle to see the benefit as a user. I just glanced at their site and they do list a few benefits for users including "fast and easy payment, perks and rewards for using Kash, manage spending better with daily limits, no bank fees or interest charges". These could be interesting, but as a user I don't know that the incentives are there for me to stop using my CC which I am already accustomed to. I get points from CC purchases, use Mint to set budgets, and do not see bank fees or interest charges because I pay each month in full. I guess I am just not the target market for Kash.

However, I clearly see the many benefits for the retailer. They are saving money on transaction fees, avoid charge backs (maybe?), get paid more quickly, and is free for businesses charging under $100k.

I think in the back of my mind when I posted my previous comment was the classic chicken-and-the egg problem. Lots of benefits for retailers, but only if customers use it. Possible benefits for customers, but only if retailers accept it. I think that many of the other larger existing players in this space already have most of the infrastructure in place (eg, Square) and have brand recognition to boot. So, I see a very large uphill battle for Kash in this space with their business model. However, as you point out, it isn't necessarily a zero sum game and Kash could exist along side competitors. It will be interesting to see if they can differentiate themselves in some way and/or execute better in some way.