[MalcolmDiggs]

On my sites, visitor behavior never ceases to amaze me. Before you go re-thinking your business plan I would recommend watching your analytics closely (it looks like you're using GA, which is nice; you might wanna give Heap a try though, it's nice for this kind of use-case).

You wanna narrow down exactly where the problem is. Did people fail to visit the site at all? Did they visit then fail to follow the links to the app store? Did they go to the app store and then fail to download? These are all very different problems. Pay close attention to the browsers/devices people are actually using on your site, and make sure you're testing/emulating those experiences (so you can see what they see). There might be a bug somewhere. Once you rule these kinds of things out, then it might be worth revisiting your strategy/pitch, but I don't think you're quite there yet.