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I visit the farmer's markets here (not Austin) maybe once or twice a week and I'm not sure why I would want to use this app.

I'd recommend a lot more customer feedback development/interviews (to use the Steve Blank term) For example, It should be more like 5 to 10 people per day rather than 20 people in total. Farmers and people that visit farmer's markets, are generally polite. They're going to say yes to you and then just not download it, rather than say, "I hate this." You'll will have to dig deep, but politely dig, and do a lot more interviews.

For me personally, I just don't understand what value this gives me or what hair-on-fire problem I need this to solve. (I've also thought about building an app for the farmer's market too, but with a very different approach/business model focused on questions and Community Supported Agriculture (CSA) problems I've encountered.)

[buyfromfarm]

Ok. Can I interview you first? Why wont you use it? Assume you are a user. Do you know what can you buy when you visit a farmer's market? I know you can check the website of a farmers market. But most of them don't have vendor product info. Let's see you know Barton creek FM so well you know each stand. How about at Muller? Will you just go there to try you luck. You can also argue most of vendors have their own websites. But really? A small business like them to build and maintain a website? I saw most of websites are old and lack of update for Barton's. A followup question: use this app, you see your neighbor is putting up some small trees for sale, like craigslist, will you buy from your neighbor. Like my mentor, a golf legend, plants 50+ trees at his backyard, he wants to sell some of them, at his 70's, how could he do that? In the end, and also how I pitched, most of grocery shopping happens at formal and informal farmers market in developing counties such as in China and India. So I also think there is a huge opportunity there.