[tehwebguy]

I've been advertising my League of Legends convention on reddit for a few weeks using the League related subreddits (leagueoflegends, leagueofmemes, loleventvods, leagueoflegendsmeta)

The result? The CPM is low and the CPC has hovered between $0.09 and $0.20, but so far reddit ads have accounted for 0 of our sales (out of a few hundred tickets so far). Location targeting would be amazing, but you can't target a subreddit and a location at the same time.

Our ads will steadily change to increase the sense of urgency as the date approaches (X days left, Y tickets left), it will be interesting to see how it plays out.

[Nowyouknow]

Target a location subreddit? For example /r/chicago. Or are you looking to target redditors that are subscribed to overlapping subreddits? So /r/technology + /r/chicago?

[tehwebguy]

Yeah, targeting the cross-section would be ideal. I will try Los Angeles and surrounding subreddits as well (the event is in Burbank).

Organic search has made up about 50% of our sales, direct and social 40%, with Facebook ads making up the remaining 10% and all of our paid conversions.

Most of our campaigns have been short and cheap ($10), check out some screens in one of my other replies.

[tyler-b]

Do you have any links/screenshots you could share?

[tehwebguy]

Sure! With these three I went a few different routes, they are all in the main leagueoflegends subreddit (which is one of the most active on the entire site, it's unreal).

First is fairly basic and talks about our host, the price and the fact that early bird tickets are on sale. The second focuses on some of the LCS teams that will be there doing meet & greets. The third is about activities like cosplay, live music.

http://i.imgur.com/6l0focB.jpg

http://i.imgur.com/CLDa84O.jpg

http://i.imgur.com/sBvwU2N.jpg

[pokpokpok]

advertise through streamers!

[tehwebguy]

Definitely! Some have already talked about the event a few times while they were live.