[philbarr]

What I find more interesting about this, besides the fact you can block your kids' phones, is the amount of effort put into the creation and marketing of it.

I mean - as far as I can tell [0] this is the only app this person has done, but they've created the website, set up a company, and I even heard about this on the UK BBC news! And at the moment they only have about 100 downloads?!

It would be interesting to hear the story behind this and how much this all cost. Does anyone know more? How did they manage to get such exposure on launch day/week?

[0] reading http://ignorenomoreapp.com/mountaineer-technology-ventures

[quaffapint]

They should sell their marketing services rather than this app. To get such quick publicity for something like this, either they have great marketing skills, a bunch of $, or both. Either way, it would be nice to see how they did it.

[ufmace]

I'm seeing 5-10k installs on the Play store. Still not much for something that has caught this level of media attention.