Swift was designed for beginners and in our experience it delivers. We (http://www.thinkful.com/) recommend Swift for beginners and the students in our Swift classes the last few months agree!
Announcing a $500/month price tag _after_ an email signup dripping with trackers is not so inspiring. Hopefully you teach better design practices in your lessons?
Hm. On the homepage the price is listed as part of the main description of the course. You're not the first to make this point – there's definitely something to it. We'll have to rethink appropriately. Surprises like this in funnels are not a winning strategy.