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by baby 4327 days ago
Aren't vitamins pretty much useless if you don't have any deficiencies?
2 comments

Yes, yes they are. I have a problem with this, as I don't foresee a hockey stick growth business model that doesn't also involve false claims, but maybe I'm just that guy who didn't get it.

As previous poster said, focusing on something like pre-natal would be a viable and honest model, but I'm not sure it's a hockey stick model.

Yes, there have been problems with vitamin manufacturers making aggressive claims regarding the power of vitamins (see http://www.salon.com/2013/06/25/are_vitamins_a_billion_dolla... )