[ejr]

This is crowdsourced motivation and behavioural change, plus optional electric shock :

  Willpower isn't enough. Habit change requires accountability. 
  You won't have to make the journey alone - Pavlok helps you find a partner 
  or join a team of your friends. 

  Social support and pressure will keep you on track. When you hit a bump in 
  the road, they'll motivate you to keep going. Or, they'll punish you.
  
  Choose your level of commitment. Pavlok can reward you when you achieve 
  your goals. Earn prizes and even money when you complete your daily task. 

  But be warned: if you fail, you’ll face penalties. Pay a fine, lose access 
  to your phone, or even suffer an electric shock…at the hands of your friends.

I strongly disagree with the electric shock in particular. The group pressure tactic strikes me as particularly counter-productive as, I assume, these changes have been set so as you would be improving your life; not be threatened into changing by embarrassment and peer pressure.

Changes in habit are what counselors, life coaches and motivational instructors are for. The impersonal app-based, "hyper-reminder-motivator", seems threatening to me and thoroughly de-motivational and ultimately inhumane.