[imaginenore]

It sells better. People like good-looking food. There are whole businesses built around just that, like Edible Arrangements or GoGoCake.

You can also shape it into something that hasn't been possible before.

http://mocoloco.com/fresh2/assets_c/2013/04/3d_printed_food_...

http://cdn.wonderfulengineering.com/wp-content/uploads/2013/...