[joshvm]

Don't worry about not having testimonials to start with, but give your customers a face and a story they can emphasise with. Tell them why you started the company and what you've done in your previous jobs. At the very least have a bio that says "Hi, I'm X and these are my qualifications".

[martynasb]

Thanks for the advice. You are absolutely right, at least this I can do. There is lack of 'real person' now. I will tell my story. And the next important step will be to justify my words not only with testimonials, but also with stories and case studies of successful results.

[joshvm]

I meant empathise.. of course!