[benologist]

a) solve a problem you have or people you know have, the closer you are to the problem the better

b) find more people with the same problem

There's lots of ways to get traffic -

- if you're lucky industry communities and forums you can post on, people asking on twitter, that kind of stuff

- get press, and not particularly press because you're a startup, go to the news sites and blogs that specifically cover your industry

- adwords, facebook etc advertising

- content marketing like Digital Ocean's giant archive of everything you will ever need to do or install on a web server, that is going to send high quality traffic to their website for years but takes a long time to do

- content marketing about being a startup or developer, I dislike this because the traffic's usually untargeted and it's specifically exploiting us