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by mrfusion
4323 days ago
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That's very interesting. So what do you think solar roadways did better? Or is their concept just more reportable by media because it's more understandable. What role did you play? Do you think a marketing team is necessary for a successful campaign? By the way, email me if you want to chat sometime. I've been kicking around an idea for a better kickstarter. |
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I don't know whether they had a bigger marketing budget or were just good at it. It does seem like an easier-to-understand hook. Various people have criticized the idea's practicality but say "solar roadways" and you've got the concept. That probably helped media coverage. For us, it was complicated to explain why it was more than "here's another guy in a garage who thinks he's solving the world's energy problems."
I'm on the board of the Focus Fusion Society so I debated and voted on various decisions, got interviewed a couple times, and spent a lot of time commenting online various places, mainly reddit.
A marketing team at least helps do a lot of legwork. If you want to pay more for expert advice it can be hard to determine who's expert enough to give good advice for your particular situation.
I'll email later.