[ryanpardieck]

That's a really good point. Entertainment does do the "presented by" thing quite well. I will say though that for me at least, part of why it works so well is most shows have trained me to see that "presented by ..." segment as basically a slightly different commercial.

Maybe entertainment has just had more time to learn the ropes. I watch Pardon The Interruption occasionally, and I think they have a "presented by ..." every episode while listing a few beers. However, if in the middle of a discussion Wilbon stood up, showed off his duds, and said "This episode presented to you by Snazzy Suits Inc" ... well, that'd feel pretty crappy.

Maybe that's basically the point news media is at right now. I wonder, then, what would doing it better look like? I think something like "This week's spotlight on 'Videogames and Violence' sponsored by: Blizzard and Madden 2015'" could potentially be better. Remove the sponsorship from a single article to a swath of articles with differing viewpoints, and always have a couple sponsors instead of only one. I think that's closer to something that feels right, as a reader. Maybe.