[Bill_Dimm]

So, AOL? When AOL merged with Time Warner they made the various Time Warner magazine sites subscriber-only unless you were on AOL.

Edit: Oh, and what makes you think the advertising wouldn't come back eventually? When cable TV came out one of it's big selling points was no ads. Then, someone realized: "Hey, we can make even more money if we sell ads on top of the subscription fee." Nobody is going to resist the temptation to stuff ads into every nook and cranny unless it causes them to lose more revenue from losing customers than they gain in ad revenue, which never seems to happen.