[darkstar999]

The video had a good example - you let your dog out, he escapes out of the back yard. No leash involved.

The problem for me is that I already know he is missing, and this thing doesn't tell me where he is.

[j-hernandez]

Agreed. If the tag functioned also as a GPS beacon of some kind, and the app mapped for the owner, this would be a no-brainer - for me at least.