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by hartator
4322 days ago
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We can put 20k on a domain name if we really want to. But from my experience, a domain name is a domain name and it's usually not worth that much of the money. 20k can be spent in a marketing campaign that will out weigth the benefits of having the "pure" .com |
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Having "Examine.com" as our brand brought us weight - the domain is easy to remember, easy to understand, has a link to what we're selling, and so forth.
BUT - that 42k was never all we had. It was maybe ~25% of what we had. We decided that the brandability of the domain was more important than buying ads.
As you have a SaaS business, buying ads may work out. On the other hand, having a non-.com may backfire.
YMMV.