[andrewljohnson]

Do you think you should add time tracking - who is the target audience here?

For me, the invoicing is almost a nice to have (both when I freelanced and as a business owner), and now I've come to expect to be able to press a button and generate an invoice. The info about the client, who the invoice gets sent to within a company, and other things only get set up per project/client. And you can do history and reports.

I've used www.GetHarvest.com, which besides invoicing, does time tracking. I think any serious business money software ends up being more than one feature and requiring lots of integrations. Harvest is one of the best business software suites I've ever seen actually.