[kdw]

> I think it is important that every business have a good impression of what they do, and what they do not do.

If this is the case, they should ditch the banner ads. On my laptop, with a vertically maximized browser window I can see three ads (EyeQ, LifeLock, and a google text ad that promises to let me know a shocking secret about coffee), but I can't see the legend.

That seems like the model for a site that is trying to make money by having a large volume of visitors clicking ads, not the model for a site that wants serious, important people who have some reason to care about weather.

[wensing]

We are freemium--so if you care that much, you can pay.

We also get a large volume of traffic, so it doesn't make much sense not to monetize it.

By the way, the eyeQ ad is a direct sale to someone that cares a lot about severe weather. I agree it would be great if all three were severe-weather-related, but we're not there yet.