[bsoares]

Came here to cross post this from reddit, but with a different source: http://money.cnn.com/2014/08/11/technology/uber-fake-ride-re...

This is abhorrent behavior. Here I thought "startups" (if you can call Uber that now) had more room for moral/ethical diligence.

How should Uber be penalized? 10k cancelled rides to their service?

Seems like these services need a more effective way to identify real reservations.