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by gchokov
4332 days ago
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While I do see the value of validation, this is not a silver bullet. People try to simplify things, find patterns, but this cannot always work. There are so many reasons why I would not want to validate things:
- Sometimes, people will not tell you what they want, because often they do not know what they want, until you show it to them. Someone smarter than me said this before.
- People judge from their experience. You can have the perfect group to validate with.. but their experience will trick you. Building a product is an art. There way too many things one should consider based on his experience and intelligence, not everything can be quantified and calculated (well, it can be, but still with assumptions, and once you assume...). As one of my favorite photographers says, "There are no rules for good photographs, there are just good photographs". Same can be said when building a product.. |
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Suppose that you make something that you're convinced is the best product in the world. You work for years, you spend millions. And then you launch. It turns out that nobody cares; you go bankrupt. Someone might ask: "Was it really a great product?" We could argue the answer to that, but I think it's the wrong question.
Businesses need to be sustainable. Some ideas work, some don't. I think the best thing we can do is to a) maximize our chances of success, and b) minimize the cost of our failures. I believe the only way to do that is to continuously and aggressively test our hypotheses. Otherwise, investment just ends up being the way we fool ourselves a little longer.
Products aren't art. They're commerce. If you want to do art, just do art.