[m3mnoch]

yes, i speak from experience. but unfortunately, i'm not at liberty to say much in detail other than the lame "i currently work at the walt disney company and all my opinions are my own".

as to marketing, yes, you will need to do a little bit of emailing and twittering. if your game is great, you'll get some pretty easy traction from places like touch arcade, tigsource, and indie game mag. from there, with no ad spend, i've personally seen much better than moderate, aggregate success.

especially when you consider the users are essentially free as opposed to paying $2-$5 per install from ad channels.