[joseman]

I can comment on both ZocDoc as I have second hand experience with a DDS that uses it. ZocDoc handles marketing and DRIVES patients to book appointments by showcasing them on their website and mobile apps. It doesn't guarantee new patients, but younger demographic of people DO prefer to use it over the phone call method. Dentists also get reviews from verified patients, which builds credibility (vs Yelp reviews from anyone).

I see value in Square Appointments because they're enabling scheduling management and communications on web and mobile. So an underutilized small business website can now add that capability. Pricing is competitive. It's the cost of doing business.

Another note. An API would be useful.

Great post. Looking forward to integrating this for a DDS.