[omervk]

"Without blocking your users from using your app"

Almost every single example on there was blocking my view of the content in one way or another.

[alexeichemenda]

Hi there, You're absolutely right, the goal here was to show how creative advertisers can be with this technology. We can also display more discrete and elegant ads, this is all based on what our publishers allow and advertisers want. However, we always want to make sure the ad is more pleasant than an interstitial full screen ad, and you're always more or less still seeing the app. Hope this helps.