[helen842000]

$15+ isn't that ludicrous. For a fiction book sure, but what about a technical ebook? Something that saves a team of $150 per/hour developers multiple hours of work each - shouldn't that have value based pricing.

Amazon isn't just encouraging lower ebook pricing, they are actively penalising authors that try to sell books above this level. Try to sell something over that price and the revenue split flips to 70/30 in their favour! They are removing the choice.

To have such a huge retailer force authors into such a cheap price bracket really devalues the content and sets consumer expectations.