[filmgirlcw]

Exactly. And obviously there are exceptions (many of them), but studies have conclusively shown both in usage and proficiency that younger generations are more comfortable with "the web" than generations that came before them. If you look at Pew's studies and others like it, you can see that the comfort level/usage patterns for the web (and smartphones, though not cellphones) mirror the age break points between the Baby Boomers and Gen X (defining Gen X as 1965-1980, which is how most socialists say culture has determined that generation) perfectly.

I'm not even saying its a good tagline, I'm simply saying the gendered aspect is unnecessary because if we're dealing with stereotypes, old[1] people get confused by the Internet is far more valid than the inference that it's just older women who are uncomfortable. That's the distinction.

[1] to be clear, I'm not saying anyone not born in Gen X or Gen Y is "old" or less comfortable online.