Witty, but untrue. Seth has some very good articles; I have several bookmarked. However, sometimes Seth just can't resist stating the obvious. He can get away with it because of his reputation.
I hear where you're coming from, and in all likelihood you're probably right - but I couldn't resist ;)
However, upvotes and insightful commentary are actions (in aggregate) that would encourage quality articles to rise above a so-so article driven (mostly) by celebrity