[aed]

Seems like this will most effectively work with high profile people / people in demand.

As an average Joe, my thought process:

- I'm not going to make my friends and family contact me this way. It's just too impersonal. If a friend insisted I contact them this way, I probably wouldn't bother.

- I can't enforce this at work, as much as I'd like to. Not to mention I'm cc'd or included in on a lot of emails that go to multiple people.

But for people like Dan Ariely, this could work great.