[alexyes]

It may seems obvious, but it is extremely hard to accomplish. It is easy to convince yourself that you are so busy building other things (product, company culture, brand, marketing strategy, vision, etc.) and you forget to talk with the customers.

Being busy with day-to-day activities is a major reason why large companies fail to innovate.

Always good to get a reminder to talk with the customers.

[joshanthony]

I really agree with what you said about convincing yourself there are other things to do. Certainly we were guilty of this. A great company culture is fantastic but wont mean anything if you don't have any revenue :)