[chatmasta]

These business models usually face a problem of one ad view not being enough to incentivize someone to watch it. I like the penny auction spin you put on that. Clever.

That said, is your ad network aware of this and okay with it?

How do you verify these are real viewers? There are a lot of "attack" vectors here... automated servers + proxies, or even just somebody with a clickbot on their home computer cycling through videos and buying an item once its price goes below what they can sell it for elsewhere?

Also, why would your users not just buy giftcards at any number of the discount gift sites, many of which offer higher discounts than you, without the need to watch a video?

I'm very curious about the economics here, because I find it hard to imagine you could win all these "startup of the month" type accolades without thinking this through.