[pitchups]

From the Wikipedia article:

"This approach differs from the scientific method, which begins with thoroughly defining all the parameters of the problem in order to create a solution. Design thinking starts without preconceived problem definitions and solutions, in order to discover hidden parameters and alternate optimized paths to the goal."

Airbnb experimented with a different approach by going out and taking better pictures themselves, rather than the using the preconceived notion that startups should never do things that do not scale.

[idlewords]

That doesn't sound like any scientific method I know.

[andyidsinga]

was thinking the same thing ..how about a hypothesis and an experiment to test it :)

it seems to me design and scientific method need not be separate at all... i worked with some good designers at ziba on my last project and they were effectively following a scientific method - hypothesis for design, rapid implementation, then testing with users, observe and repeat. ( was fun too )