[prawn]

Why does the target market need to be young, single and childless? It would work for couples without kids, or parents with kids who've left home or are being left with a sitter. Or families where the children can go 30 minutes without needing food or entertainment. Or older people who aren't keen to drive in a city or deal with parking.

Obviously those with young children specifically are in a different position and that's likely to be hard to address. You'll have a particular pram/stroller you use and specific snacks. You're more likely to be tied to your car if you don't want to be packing and unpacking each time. I get it - I have a car with a car seat for a 2yo. But there are also loads of times I'd use an Uber service alone or with my partner or even with a child if it were prevalent in my city.

[jbarham]

I'm acutely aware of the fact that the main reason I own a car is because I'm married w/ children. When I was single I quite happily got around by bicycle and motorcycle...

But transporting young children is a specific use case, and it's a very common one where something like Uber isn't really an attractive or viable substitute for your own car given the bulky support paraphenelia required, often by law (car seats, strollers etc.)