[AVTizzle]

>>Even if we don’t find an UberPool match for you, we’ll give you a discount on your ride.

That's huge.

A huge problem Hitch faces is having enough demand-side riders on the market to make the marketplace viable [1]

Uber is going to be subsidizing the demand-side of the marketplace until the marketplace matures and demand fills in.

[1] http://www.crewlab.net/uberpool

[jordanthoms]

And they've just collected 1.2 billion to help them along with that.

[Vik1ng]

On the other hand it means Uber has to make that money somewhere, probably the other Uber services which mean they rely on taking a big cut out of the fees making them less competitive.