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by superuser2 4335 days ago
Users of Uber proper might be high net worth, but UberX is popular with (among others) college students, because it's a bit cheaper than taking a cab and you don't need to carry cash.
1 comments
cblock811 4335 days ago
Agreed. I used to drive for Lyft when UberX started up. They did get a good pull of the college and young 20's market with their service in SF.

I just think of brand differentiation with these companies now, not really the price point.

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