[SoloX5]

1. Well, I'd say my background is more in developing tools for myself and then making them usable by end-users.

With that said, SEO has not done much for us. On top of that, I've had enough experience with Google that relying on it is my last priority. At this time, Google generates < 50% of our traffic, which is uncommon for major sites.

2. It took time to build up the trust and reputation needed, AND for US to build up the knowledge base required to be able to monetize it.

We could have tried to sell guides right off the bat, but a lot less people would have used it, and its quality would have been a lot less.

Plus, supplements have been historically quite the shitshow (you should see all the gossip and innuendo that flies around on my facebook when it comes to health and fitness and supplementation). That meant it took longer for us to convince people we were legitimate.

I'm a big believer in career capital, and it takes time to build that up.