[pavel_lishin]

I clicked around launchkey.com, and after five clicks, still haven't found any useful content - what is it, how does it work, why should I use it.

As far as I can tell, I carry my phone around and it magically does everything to let me into everyplace I'm supposed to be.

[jchysk]

It's a multi-factor authentication platform. The item, application, or website would have to integrate LaunchKey first. The users would be able to login without using passwords with far greater security. The implementer gets the benefit of not having the liability of storing passwords and an enhanced user experience for their users.