It definitely helped. But, I've been a redditor for 8 years now anyway - http://www.reddit.com/user/AhmedF/ - so it was just a natural fit.
In terms of generating revenue or people who spread the word ... reddit was honestly not a big deal.
Major traffic sources? We have about 25+ sites that send us 100+ visitors/day. For example, "garcinia cambogia" is one of Dr. Oz's favorite (bs) fat burners. Quite a few sites that rank high in the Googles for that phrase link to us as an unbiased source.
Lastly, every time there is a study getting a lot of buzz, people ask us to look into it. And once we do, it gets shared a ton. Our latest one - http://examine.com/blog/high-protein-diets-linked-to-cancer-... - got us roughly 100,000 visitors over the course of 3-4 days.
Lastly, our brand is pretty strong. Our top two referral keywords are "Examine.com" and "Examine"
In terms of generating revenue or people who spread the word ... reddit was honestly not a big deal.
Major traffic sources? We have about 25+ sites that send us 100+ visitors/day. For example, "garcinia cambogia" is one of Dr. Oz's favorite (bs) fat burners. Quite a few sites that rank high in the Googles for that phrase link to us as an unbiased source.
Lastly, every time there is a study getting a lot of buzz, people ask us to look into it. And once we do, it gets shared a ton. Our latest one - http://examine.com/blog/high-protein-diets-linked-to-cancer-... - got us roughly 100,000 visitors over the course of 3-4 days.
Lastly, our brand is pretty strong. Our top two referral keywords are "Examine.com" and "Examine"
It all adds up.