[schucks]

This is succinct. It appears that the Google we had 10 years ago was perhaps valid in light of our ability to capitalise on 'the most valid results' and the Google we have today hasn't innovated on their search platform to break away from 'what corporates want us to find' into 'what we want to find'. We should expect more from our worlds most used search provider.

The travesty isn't even perhaps brought about by Google directly. It may in fact be a reluctance of people to question the status quo or at least be heard in doing so. If nothing else, this blog is exactly what people need to deliberate over without prejudice toward the writer, and perhaps some knowledge or value will come from that.

Whatever it is, we're left with a fairly opaque 10 site list that people rarely delve beyond. And I hear the complaints already from some, sure it ever so slightly customisable, but I certainly haven't cared to do so for years.

[Kalium]

Recall that Google's initial and ongoing innovation was moving away from what corporate entities want users to find. I think Google prioritizes what they believe users want to find and subject it to the review of user behavior.

The perceived problem with this is that what they think users wants doesn't always agree with what someone else thinks users want. Like in this article, where many users clearly want to see aggregators but the author believes they don't want to see aggregators.

[asuffield]

I think you will find that the reason why big brands are big brands is because a lot of people do, in reality, want to find them. Just because I don't want to find the same things doesn't stop that from being the most popular choice. Google would appear to be delivering what the bulk of its users want to see.