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by Kalium
4335 days ago
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Being able to compare a lot of options and filter down to just a handful that interest you is very valuable. It handles discovery and filtering steps in one go. There's your value-add. You're asking for consumers to make significant decisions in what to them will feel like a position of ignorance. And you're asking for it because you think it will be profitable for you. Do you understand why I'm skeptical of this? |
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Do a search for a local hotel. I just did one. I counted 3 aggregator ads above organic results. 6 aggregator ads on the side, 2 other hotel ads on the side.
Organic listing #1 is the hotel, that is good. 7 other results are aggregators. 1 is the hotel parent company, 1 is an unrelated hotel.
What happens if you are a niche travel site, or a local blog? Your not going to rank. Your business model is now more or less dead.