[Kalium]

Then perhaps what you actually need is a better aggregator rather than denying the value of aggregators.

It's almost like what Google did that made it popular!

[spanishlady]

'a better aggregator' in what sense, exactly?

Better for the consumer would be an aggregator which ranked properties qualitatively (first page for those with clearly genuine and excellent reviews) with those which do not get such good ratings further down the list even if they are more profitable for the aggregator.