[christudor]

"So I think I'm exactly your target customer."

From what you've said, I would argue that you're /not/ their target customer. I used to work with medium- to high-complexity Excel spreadsheets on an almost daily basis, and while understanding someone else's spreadsheet can be tricky in the first 3-6 months, after a while you just get used to working out where data is coming from, usually with the help of F2 (which highlights the cells which are contributing to the formula).

Which leads me on to the main point: 'Who exactly is the target customer here?'. If someone uses Excel so much that it makes sense to buy something to explain formulas, they're probably going to be good enough to make sense of formulas using Excel's in-built tools/just reading the formula.

[roel_v]

Yeah maybe you're right, I just thought that from their price point they weren't targeting Nancy down the street who needs to decipher the spreadsheet with the proceeds of the bake sale. I'd consider myself 'entry-level power user', which I then by elimination thought of as the target market.