[tannerc]

I'm intrigued by your belief that simply releasing new paid versions of an app leads to more profit. Do you have any evidence that such an approach works?

[jkhowland]

It's a common method for indie Mac developers. Look at anything Panic does, or even someone like Daniel Jalkut with Mars Edit.

[jkhowland]

I just remembered that Tower is releasing a V2 now as well.

I wish I had numbers on the effect of those V2 and V3 and even V4 releases.