[timdierks]

In my opinion: throw it away.

More constructively, what are you trying to accomplish? There are few goals that a press release will help you with. It may help with some vanity links in Google News if you search for your name, but that's about it. If you want press coverage or user attention, a press release is almost certainly not going to help.

[johns]

Ditto this. It's likely not to get you any press of value. Write some personalized, targeted emails (or get intros) to press instead. Tell a compelling story (tie into an existing narrative if you can) and keep it short and to the point.