[doctorstupid]

At the bottom there may be an element of advertising. There's so much code out there, and labels such as 'beautiful' and 'elegant' make an app stand out - in a similar way that a shampoo bottle having 'extreme pro plus' slapped onto it might. That and hipster prestige.

[GrinningFool]

Mostly true - labels like "beautiful" and "elegant" make an app stand out when those labels are applied by other people, and not the developer of the app.

[ZenoArrow]

True, but this style of advertising is straight from Apple's playbook, and it didn't seem to rub many people the wrong way when they did it.

[lazylizard]

老王卖瓜，自卖自夸

[ZenoArrow]

Google Translate sez... Pharaoh praises puff. Thanks, I guess!