[gingerlime]

This seems similar to bounceexchange[0], and I think the idea is generally good. Try to grab people's attention at the last minute when they're already planning on leaving your website anyway. Last-ditch effort that can't really upset too much, especially since you already lost them.

Of course it depends on how spammy those popups end-up being, but at least from a couple of sites that I've seen and who use bounce exchange, they do seem to get pretty spammy-looking in my opinion.

What I wonder the most is who would actually pay for this. The 'exit intent technology' as dubbed by bounceexchange can be easily done with a couple of lines of javascript. Perhaps it won't be as sophisticated, but it would achieve very similar effect. We ended up borrowing a small snippet from an open-source project[1] that does this and it's looking fine so far. All it does it checks if the mouse y-coordinates is below a certain threshold and then triggers the modal.

Perhaps the popups themselves and having them pre-designed or having a WYSIWYG editor and integrated without any coding would be a selling point here? (not being sarcastic, genuinely curious about the potential customer base for this).

[0] http://bounceexchange.com/ [1] https://github.com/carlsednaoui/ouibounce

[troels]

I get the idea and I think it's clever. It might even work to convert leads. But as a user, I find it rather intrusive.

I've come by quite a few websites recently who fire this in my face prematurely. It feels rather annoying to get a "please don't leave us" pop-over when all I wanted was to move the mouse out of the way so that I could read the site's content (which is now impossible due to the aforementioned pop-over).

</rant>

[dnstock]

The innovation behind Bounce Exchange is not an overlay or some Javascript code, it is the intelligence of the overall platform.

There are many underlying factors being analyzed which allow the platform to understand the users of a given website and address each one individually. This is not a simple challenge, and goes well beyond what a single user might realize or be able to articulate.

It takes a whole lot of continuous optimizing, refactoring and testing from a technological and business standpoint. The results this produces are unmatched, and this is why enterprise firms pay for it.

[gt5050]

Thanks for your feedback

I agree that these popups might seem spammy. To avoid this ExitIntent popups are shown only once per user per site(or until you decide to reset the cookies)

We built the WYSIWYG editor with predesigned templates so that it would be easy for anyone to run popup campaigns.The idea is to help people generate leads from exiting visitors, and a popup campaign is one of the ways to do it.