[wensing]

So the lesson is ... don't earn revenue?

[axod]

1. Don't monetize. Hype yourself up to make it seem that monetization is trivial, but maintain that you're going for growth right now.

2. Monetize and hope to hell it's not a disappointment.

Once you try something, it becomes a 'known'. And for several startups that could be "we know we can't monetize this very well".