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About your first point, I don't think that's true. For example, I visit the store to buy toothpaste. I might see 25 different kinds of Colgate, and 1 kind of Crest. Personally, I'd likely buy the Crest, because I can't decide between all the Colgate options of Ultrabrite, Optic White, Sparkling White, Sensitive, Sensitive Pro-Relief, Max Fresh, 2in1, Cavity Protection, Total, Total Advanced, Total Action, and Triple Action (these are all real names, and they have more). You're saying I should see 26 individual options to compare and be overwhelmed with choice. However, if I buy Crest, I'm happy. This is because I trust their knowledge of toothpaste over my own, and pass the decision making to them. I assume their single option has the best formula. If I choose between Ultrabrite, Sparkling White and Optic White from Colgate, I'm less satisfied, because I'm unsure if I made the right choice, because I don't have a PhD in toothpaste. This is no different than software. If Bing releases 100 new options to customize your experience with the search engine, does this make you less satisfied with using Google? Does it make you feel overwhelmed in choice? Not at all, if anything, you're even more happy with Google now. We just assume when someone gives us less choice, they're making the right choices for us. |